Specialising in all things qualitative, our highly regarded UK qualitative research team is headed up by Victoria Wood and Tony Lewis who offer expert moderation along with intelligent and sensitive qualitative analysis and interpretation to deliver effective and powerful research.
We are a passionate and creative qualitative research agency and see our role as making sense of the way consumers see the world and what they really think. Our tried and trusted approaches are grounded in a number of disciplines, including: Psychology, NLP and Neuroscience.
As one of the UK’s leading focus group companies, our research spans the UK across all the major cities, including, London, Birmingham, Manchester, Liverpool, Edinburgh right to the Outer Hebrides!
Focus groups and qualitative research methods are ideally suited to both B2B and consumer research and the exploration and discovery of new insights. Groups are often also used a as a precursor to a large scale quantitative survey to help develop the questionnaire to ensure it is both relevant and focused.
Focus groups (also known as Group Discussions or Workshops) have many applications, For example, we have used them to capture the perceptions, opinions and beliefs towards a brand or product, explore customer service and experiences, develop concepts, evaluate advertising, idea generation, review packaging design or simply to understand markets and shoppers in more detail.
We use both traditional and online data capture approaches, including:
- Focus Groups
- Online Qual (including bulletin boards)
- Larder audits
- Disposable cameras and Video Vox Pops.
Qualitative research is a bit like detective work, so here’s a couple of investigative techniques we use to get close to your customers:
- iVision: communication development and exploring customer experiences with eye-tracking
- SuperSnooper – using ethonography and observation research to unearth the lives of your customers
Our team is headed up by Victoria Wood and Tony Lewis, offers an excellent combination of youth and experience and can be trusted to deliver a qualitative research project that meets your exact requirements.
If you would like more information or would like to discuss a particular study you have in mind, please get in touch with Victoria using the form below or call 0203 693 3150.