CTPA Vision One Case Study

“Sustainable Cosmetics”

Understanding the public’s attitudes and behaviours in relation to sustainability and the packaging of cosmetics.

The Cosmetic, Toiletry and Perfume Association Ltd (CTPA) acts as the voice of the UK industry.  Consumer research was commissioned to help members (international cosmetic brands) understand how the public feels about sustainably, the barriers and the things that matter to them.   

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