)
FMCG & Packaged Goods Research
#1 CPG & FMCG Market Research Companies
At Vision One, we specialise in helping FMCG brands unlock growth. Our expertise spans every aspect of the consumer journey—packaging, pricing, product innovation, segmentation, and usage & attitudes—delivering the insight that brands need to win in competitive markets across the UK and worldwide.
For more than 20 years, we’ve partnered with leading FMCG and consumer packaged goods companies to uncover what truly drives consumer behaviour. From food, confectionery, beverages, and alcohol to household goods, personal care, and everyday convenience items, our research provides clarity on attitudes, behaviours, and emerging trends.
Trusted by some of the world’s biggest brands, as a specialist FMCG research agency, we empower teams to make confident, insight-driven decisions that shape successful strategies and fuel long-term growth. Using advanced methodologies in shopper research, segmentation, and behavioural insight, we help brands uncover opportunities, adapt to changing consumer needs, and build long-term competitive advantage.
Why FMCG companies need market research
The FMCG industry is one of the most competitive and fast-moving sectors, with retailers frequently rationalising product ranges and consumers demanding more choice, value, and innovation. In such a crowded market, many FMCG products can appear similar on a functional level – making it harder for brands to stand out. The real difference often comes from consumer perceptions, emotions, and behaviours, which is why FMCG market research is essential.
By investing in consumer and shopper research, FMCG companies gain powerful insights into what drives purchase decisions, loyalty, and brand preference. Whether it’s optimising packaging design, testing pricing strategies or validating new product development (NPD) market research provides the evidence brands need to differentiate and grow.
The impact of an optimised brand is the difference between success and failure. Our brand and communications research includes;
- Brand Tracking – To monitor the brand equity and the health of the brand vs competitors)
- Brand Development Research – typically using focus groups (from logo, straplines and brand assets)
- Messaging and Communications – optimise your messaging
- Website and digital media (incl. eye-tracking)
Packaging is the manifestation of what customers buy on shelf or online – optimising it is essential for the success of a new brand to avoid expensive mistakes. Our POS and packaging research services include both qualitative (e.g. focus groups) and quantitative hall/clt or online tests:
- Concept development
- On-pack messaging and messaging hierarchy
- Pack testing and optimisation
- Standout tests
- Eye-tracking
From workshops and co-creation or testing and development through conjoint analysis or pricing research such as BPTO (Brand Price Trade Off), we have the tools available to refine and test your innovations.
- Ideation and Co-creation
- Concept development
- Pricing research
- Product testing & UX research
“I’d really recommend this agency. From enquiring about our market research project, they sought to really understand our questions and needs. Results were delivered really quickly without compromising the quality of research and delivery of result.” (The Perfume Shop)
Unlock the potential of your Brand
Whether you are a disruptor or sitting at the top of the markets, most fast-moving consumer brands are constantly evolving, along with the needs and demands of their consumers. Our job is to guide you through the world of research to ensure you deliver on your goals.
Understand the consumer
To succeed, brands need to understand both consumers and the shopping journey. From Focus Groups and Usage & Attitude studies to the latest in neuromaketing techniques we have the tools to dig deeper.
Improve brand health & equity
Find out where gaps in your market exist, or where your offerings can be pivoted into new avenues to generate a higher chance of new shoppers. Our brand and product development solutions help optimise your brand.
Innovate for growth
New Product Development is at the heart of every successful company, and with new needs and trends emerging all the time your NPD journey should be in place to ensure you can innovate in the correct way to develop products that will have traction and long-term potential.
Optimise your packaging
Packaging is often the embodiment of the brand and the best means of encouraging sales. Optimising your packaging is more than just doing survey, it’s about understanding how each and every element is working. With advnced eye-tracking solutions and an exceptional understanding of how packaging works we have the tools to help.
Why Vision One?
At Vision One, we help FMCG and consumer goods brands navigate fierce competition and rapidly changing consumer behaviour. Trusted by hundreds of clients worldwide, we bring more than 20 years of experience delivering research that shapes strategy and drives growth. From packaging and pricing to innovation and segmentation, our insights go beyond data to provide clear, actionable direction. Recognised as a three-time ‘Best Market Research Agency’ winner and accredited with ISO20252, we’re committed to the highest standards of quality and excellence. With Vision One, you gain a research partner dedicated to helping your brand stand out and succeed.
Turbocharged Decision-Making
All our research is customised precisely to our client’s requirements, so we will need to talk to you to ensure the best solutions and outcomes.
Complete the enquiry form, book a meeting below or call 0203 693 3150
.
)
)