GE Capital Success Story
Financial Firepower
A look into customer satisfaction across Europe.
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The Challenge
GE Capital is the financial services division of the American multinational conglomerate General Electric. The focus of its team of finance experts is to serve customers and markets aligned with GE’s industrial businesses. GE Capital approached Vision One to conduct a customer satisfaction survey across Commercial Distribution Finance (CDF) customers in Europe.
Research Approach
Vision One conducted 63 telephone interviews with GE Capital customers from across Europe. The interviews were conducted in English, French, German, Dutch, Swedish and Italian.
Research Findings
Our research highlighted customer satisfaction levels with regard to a range of GE Capital products and services. Additionally, the qualitative aspect of the interviews provided further insights into customer opinions and recommendations. The research provided GE Capital with detailed information on customer satisfaction levels which they could then use to improve their products and services.
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