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Thought Leadership Research

Real-World Market Research and Client Success Stories

Helping organisations grow through insight, strategy and understanding.

Wigan Borough Clinical Commision Group Social Research Case Study

Crucial Care Supporting Wigan Borough Clinical Commissioning Group to understand their resident’s needs. The Challenge Wigan Borough Clinical Commissioning Group (CCG) is the statutory body responsible for commissioning local health services in Ashton, Leigh and Wigan. The CCG covers a population of 320,000 people and comprises GPs from 65 practices. Research Approach We conducted a large scale on-street survey across 28 fieldwork days amongst residents of Wigan CCG area. This survey showed a positive response to the new service overall and demonstrated that it was attractive to many of the sub-groups identified as having less access to the GP services. However, the survey also revealed that some sectors of the population were experiencing considerable difficulties accessing GP services. Vision One were therefore asked to conduct a further stage of qualitative research designed to provide insights into the experience of these groups. Research Findings Our research identified that the new service would help Wigan CCG’s strategic aim of improving the quality of care provided by GPs. Action As a result, a clear recommendation was made to launch the new service. The new extended hours service was introduced in several centres across Wigan borough. As part of the launch of the service…

Wigan Borough Clinical Commisioning Group

TopCashback Advertising Case Study Vision One

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TopCashback Brand Strategy StudyS

Culture Trip Travel and Tourism BV Case Study Vision One

Culture Trip Brand Tracking Video Case Study

Dr Beckmann (Carpet Cleaner) Advertising Case Study Vision One

Clean Floors Insight into the success of Dr Beckmann’s rug and carpet cleaner TV advertising The Challenge Dr Beckmann is one of the UK’s leading brands in household cleaning. Prior to launching a new TV advertising execution, Vision One were commissioned to conduct a pre-test advertising evaluation. Research Approach Vision One utilised quantitative research, incorporating our specialist AdProbe approach to evaluate the new execution against 2 competitor executions. The research was conducted online among a sample of relevant target-market respondents who were main grocery shoppers and responsible for purchasing laundry products. Research Findings Our research showed that the Dr Beckmann execution had the strongest AdProbe index score when compared to the competitor adverts. The execution also scored well across a number of AdProbe’s key metrics, including Fascination, Recall and Action. Action The research was well received and confirmed internal hypotheses around how the advert would be perceived by consumers. The research provided Dr Beckmann with a number of valuable insights and suggested areas of improvement prior to the advert’s full launch.

Dr Beckmann Carpet Cleaner Research

Silentnight Case

Silentnight Brand Health & Postioning Study