Market Research
Re-Imagined
Best-In-Class Market Research Services
Market research involves gathering, analysing, and interpreting data and insights about customers, competitors, markets, and emerging trends. It plays a crucial role in helping businesses make informed decisions, uncover opportunities, refine strategies and achieve objectives
The Benefits of Market Research
Competitive Advantage
Market research reveals competitors’ strengths and weaknesses, uncovering gaps in proposition, positioning and delivery. With clear insight, you can differentiate your brand, sharpen strategy and gain a lasting competitive edge.
Improved Profitability
Profitability grows by converting prospects faster and boosting repeat purchases. Research sharpens conversion and retention by aligning your brand to real customer needs and behaviours—before, during and after purchase.
Return on Investment
Change doesn’t have to be a gamble. With qualitative and quantitative research guiding each stage of development, you give your audience a voice, avoid costly missteps, accelerate launch, and maximise ROI.
Market Research Services
As a specialist market research consulting service, we know how to make your business decision-making simple and easy!
Our qualitative and quantitative research expertise has helped hundreds of UK and international organisations make better decisions. So, if you want to launch new products, grow your brand, measure customer satisfaction, and track marketing performance, you have come to the right place.
We are committed to the highest quality standards and proud to be one of the select market research companies worldwide to be ISO 20252:2012 internationally accredited.
Quantitative Research Services
We offer a broad range of quantitative survey research services for both business and consumer audiences.
Online Surveys
Online market research methods for reaching all audiences nationally or on a global scale:
Online surveys
Brand tracking
Customer satisfaction surveys
Email surveys
Omnibus surveys
Employee surveys
In Person (F2F)
Face to face and telephone interviewing is ideal for research when online isn’t feasible:
B2B surveys
Face to face Research
Central location test
Exit interviews and intercepts
Observation and behaviours
U&A research (usage & attitudes)
Global Research
Our international qualitatative and quantitative research methods and services span audiences across the world
UK Market Research
European research
Asia and Pacific Research
North America Research
Latin America Research
What are market research services?
Market research services can be divided into qualitative research and quantitative market research solutions, which help businesses make smarter, insight-driven decisions by uncovering what customers truly want and how markets are evolving. Through qualitative and quantitative research, brands can identify target audiences, validate ideas, and reduce risk before launching new products or services. Competitor analysis, consumer trends, and customer feedback provide valuable data that drives strategy and long-term growth.
Whether you’re entering a new market, refining your brand positioning, or testing product concepts, market research services deliver the clarity needed to act with confidence. Partnering with a research agency ensures accurate insights that fuel innovation, competitive advantage, and measurable business success.
Vision One is a market research and insights agency that helps brands grow by understanding customers, markets, and opportunities. Using advanced research methods, strategic thinking, and data-driven insights, Vision One empowers businesses to make confident decisions, improve performance, and build stronger connections with their audiences for long-term success.
Market research companies can vary in size from independent self-employed to small research consultancies. These smaller organisations tend to specialise in specific sectors – from perhaps the entertainment industry to the latest technology. Alternatively, they might specialise in specific research solutions such as innovation, advertising, or perhaps statistics and data analytics. As a general rule of thumb, the larger the market research company, the wider the range of services on offer.
Contact Vision One
All our research services are customised precisely to each client’s requirements, so we will need to talk to you to ensure the best solutions and outcomes.
Complete the enquiry form and we’ll get back to you shortly,
or call 0203 693 3150
.
