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Specialist Eye Tracking Research Company
Understand behaviour and what attracts attention
Eye Tracking Research Solutions
Eye Tracking is versatile and highly effective, so you’ll find there’s an approach that perfectly fits your needs in and out of the home.
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Webcam Eye-tracking
Survey software utilises built-in webcams, allowing large sample data collection of video and imagery around the globe.
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Eye-tracking Glasses
These mobile eye-tracking glasses (or headsets) have built-in integrated eye-tracking and sound recording.
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Eye-tracking Bar
Eye-tracking bars are high-quality research-grade devices for pinpoint accuracy and are superior to webcams for in-person interviewing.
How eye-tracking research helps
Wondering how an eye-tracking research company can impact your strategic decision-making?
Imagine being able to see things through your customers’ eyes, precisely as they see things. Just imagine being able to track what they look at first and what interests them enough to hold their gaze.
Eye Tracking Research really does let you see through the eyes of your consumer. It’s revealing, perfect for communications and usability testing and gives you a far deeper insight into how they process communication, brands and packaging. It’s like pulling back the curtain – delving far beyond verbal responses to explore and understand the subconscious mind – and real customer behaviour.
Our Client Success Stories
UK & International Eye Tracking Research
iVision is our suite of eye tracking research solutions, each providing vital, game-changing information for brand and advertising communications anywhere, including:
- Shopping behaviour, decision-making and store navigation
- Customer experience research
- Website design and usability studies
- Product & packaging research (what people see/read)
- Attention to Digital, press and outdoor advertising & POS
To us, eye-tracking is the perfect tool for recording dynamic content, such as TV advertising, films, games, and website usability testing. Take a look at our example below, which shows the heat maps for Domino’s Pizza advertising executions. The heat map brilliantly highlights the focus of attention.
Benefits of Eye Tracking
Eye-tracking doesn’t just accurately record where someone looks as they perform a task, providing gaze plots, heat maps and opacity maps to highlight the key areas which are seen and fixated upon.
We like to push the boundaries and provide a deeper level of strategic insight for clients, and that’s why we created the Advanced Research Unit (ARU), incorporating neuromarketing research tools – like Face Emotion and EEG.
Understand precisely where your subjects are looking – and for how long – without needing to self report or guess
Importantly, uncover subconscious behaviour to understand how consumers instinctively act
Gain a practical understanding of what works and what doesn’t
Generate a visual representation of how people behave and interact with their surroundings
Understand areas that would be impossible to recall or quantify (like a customer recording their journey in a shop). To maximise the impact of their environment and POS
Identify redundant or disruptive visuals and design elements so you can streamline your product or service and maximise the effectiveness of communications
Some clients we work with
Join these leading companies that have achieved success through eye-tracking research insights
Turbocharged Decision-Making
We are quick, responsive, and all our research is customised precisely to your needs, ensuring you get exactly what you need every time.
Email us at mail@visionone.co.uk
Complete the enquiry form.
Or book a meeting below.
Powering Business Decisions
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We're here to help
Talk to our research experts today
Need actionable insights into your market or consumers?
Our team of business and consumer research specialists help companies like yours solve strategic challenges with data-driven solutions.
START YOUR JOURNEY TODAY
If you are curious to know more about how we could work together, or how our insights can grow your business, then please give call us on 0203 693 3150 or use the contact button below.
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