How Packaging Design Is The Key To A Perfect Product
When giving your loved one that special present you’ve bought for them months ago when they said they liked it in passing, what’s the first thing they see after tearing off the wrapping paper you’ve definitely got gift-wrapped; the box, right? So why do so many brands struggle to consider the box it comes in, alongside the product itself?
These two things need to be in rhythm much like a relay team at the Olympics, one step out of rhythm, and we’ll notice. It continues to be a bewildering fact that packaging gets limited and restricted, instead of letting the dynamism and creativity of their teams produce something, sensually stunning.
Get packaging right, and you will never regret it. You could be up with the royalty of packaging like the infamous red fizzy drink can, or that cute little trademarked blue jewellery box. I don’t even have to tell you their names, because you already know who they are.
That’s what this article is here for; to help you understand from the basics to diving into the relationship between the packet and the product, and how to get the most out of it.
What is Packaging Design
To start, I think it’s best to clear up what the term “Packaging Design”. Packaging design is the process of designing product packaging to securely contain, identify and deliver a product. Pretty much anything tangible has packaging (which we all then recycle responsibly, right?), some of it good, some of it… not so good.
Designing Your Products Packaging
There are 2 main types of packaging you need to consider, Graphic and Packaging Design and Physical Packaging Design. These 2 are the most noticeable changes a brand can do to make its product stand out from the crowd.
Graphic Design is the attraction aspect of a pack. This is what entices your consumer to your pack, and so your design must reflect your brand, whilst providing the information that a customer would need about the product. Most consumers decisions are subliminal, according to clevertap.com 90% of buying decisions are thought to be subconscious, so if you’re not standing out to your consumer’s mind, then your product already will struggle.
The Physical Product Packaging focuses on the packet itself, this serves the basic purpose of keeping your product safe. Taking into consideration the shape, material and size of your packaging will help you produce the best pack for your product. Be careful of wasting space (like Amazon parcels do), as you’re only costing yourself money.
Something really helpful to understand what is best for your product is if you do a bit of research into your packaging, receiving insight into what your target audience is thinking about the packaging of your product, with the use of things like heatmaps to see where the focal point of the pack is, and competitor comparisons will go a long way for you to producing your product the best starting position in the market. We’ve helped countless brands understand strengths and weaknesses both in their packet and their competitors, building on these stepping stones to develop a relationship and a plan of action for the brand as to how they can maximise their ROI.
Brands We’ve Worked With For Packaging Design Research & Testing
What your pack design MUST include
Some free pointers of what is important to include on your packaging (how kind of us).