Qualitative Research for the Digital Generation
Online qualitative research methods and technologies have been growing rapidly in recent years and often can offer useful benefits over more established methods. Traditional face-to-face focus groups are not always practical, especially in the current environment or in remote areas or with hard to reach audiences.
With the increase in online qualitative methods over recent years, there has been an increase in engagement levels with online qualitative methods compared to traditional qualitative methods.
Our online qualitative and mobile market research technologies are suitable for both in-home and on the go (e.g. whilst shopping, travelling, socialising etc) allowing us to understand customers in new ways not previously possible. Through observation and feedback, we combine the power of a full range of data collection methods to bring you a new generation of insights.
Our online qualitative services include:
Customer Experience (CX)
Online Qualitative Clients
Post travel Customer Service IVR Survey to improve customer experiences
In Our Hearts
Helping to develop The Royal British Legions remembrance strategy through monitoring public opinion and behaviours
Washing Machines Need Love!
Developing and refining a new and successful laundry care product for European markets
Helping Silentnight become one of the UK’s most trusted brands
Getting Down To Business
B2B research to understand what SMEs want from business support organisations
Putting The Pop Into Popcorn
Revealing new insights into UK healthy snacking market and brand perceptions
Meet our Team
Our expert team and project managers will be involved from every step of the project from project set up, recruitment, participant engagement, analysis and delivery of results, as well as being the first point of contact for all questions and queries you may have throughout the duration of the project.
Compared to traditional focus groups, qualitative online research provides faster feedback. Recruitment is quicker and travel is unnecessary.
Online research allows groups and depths to be undertaken simultaneously in one location or across multi-locations around the world. It means that your target audience is no longer limited by geography or international borders.
Mobile functionality of most mobile devices means that online qualitative anywhere and at any time. You can get your answers in the field and on the go.
4. Time Efficient
Whilst face-to-face research can be a time-consuming from recruitment to feedback, online qualitative can be a much speedier alternative.