Packaging – Where small changes can have a dramatic benefit
Vision One have been helping brand owners develop and improve their packaging through our innovative packaging research for the past 15-20 years, and since it’s inception PackProbe has always had a reputation for providing reliable and meaningful pack optimisation.
Key Features and Benefits of PackProbe
Peripheral Vision Test
Did you know that only 20% of our vision is sharp?
When we are out shopping, we use peripheral vision (which is also blurred) to find and locate products to buy. As such, we test packing in both its in-focus visual state and blurred.
The blurred test allows us to see how easily and quickly they identify and find the pack when not in view. Do you recognise the teabag brands below and can you name them?
Most buying decisions are made in an instant!
Rapid responses are enforced to ensure respondents use their ‘autopilot’ we time and force respondents to make choices within a short period of time to get their ‘gut’ reaction which is a good predictor in the real world (and avoids over rationalisation of their choices).
2D & 3D Packs
The world is not black or white – it’s Grey!
Vision One use state of the art virtual 2D and 3D visuals to replicate the shopping environment. (Check out PackProbe‘s 2D & 3D Design Research software technology).
Historically the research industry has always tested pack designs against white backgrounds – yet this is somewhat flawed approach as most shop fixtures and displays tend to be approximately 15-25% grey. This darker background can have a large impact on the standout and appeal of certain packs and makes for a more realistic life-like experience.
Related Packaging News
For further information or a demonstration of the power of PackProbe or any of our concept, branding or communications research solutions, please call Tony Lewis on 0203 693 3150 or complete the contact form below.