Shopping for Food & Drink and Grocery Research?
Food & drink market research agency for real shopper insights
Consumer Insights for Food & Beverages, On-trade and Hospitality Sectors
Product & Category
Working alongside food and drink producers and retailers, we help local and international brands bring their products to market with smart insights.
Services include: ideation, concept development and testing, category and competitor analysis, pricing
Shopper Behaviour
Understanding the retail environment and shopper decision-making is critical for success.
Our services include: eye-tracking, shopper intercepts, accompanied shopping and surveys to deliver the insights you need.
Brand Health & Tracking
Long-term growth is largely driven through brands and branding. Our leading edge brand research helps companies build stronger brands.
Our services include: brand naming, positioning through to brand tracking and competitor monitoring.
Select from the following
OR
Food and Drink Research and Shopper Insights Experts
The food & beverage and grocery sectors are some of the most innovative and exciting markets. Why? Simply because it is so competitive. With so many established and new/emerging brands vying for consumers’ attention, it has never been so exciting and important for brands to understand what makes customers tick.
What do brands need to do to succeed?
Can you grab their attention? What drives consumers to buy? How effective is your brand identity and branding? How can you position yourself as the market leader? Food and Drink Research helps brands with everything you need to know.
Researching your target market’s behaviour, needs, and preferences produces insights that can proactively expand a brand in the ever-evolving market. Starting the research journey allows your brand to break new ground and discover avenues for growth.
Our Food and Drink Research Services
(Click on the images below for details about each service)
Eye-Tracking
Eye-Tracking Research
We are experts in eye-tracking and have a comprehensive range of cutting-edge tools for measuring consumers’ visual attention, including stationary, mobile, online, field-of-view.
Our mobile eye tracking is ideal for in-situ research (shopping, driving, playing sports, surfing the internet etc). We even offer predictive AI-based eye-tracking called VAA (Visual Attention Analysis).
Vision One boasts a complete suite of eye-tracking tools, giving us the ability to tackle any research problem related to conscious or unconscious visual attention and behaviour.
Segmenting Customers
Customer Segmentation
Defining your target market is essential for effective marketing for all businesses. Customer segmentation breaks your target audience down into smaller, more manageable segments based on a variety of characteristics – including demographics, attitudes, needs, values, behaviours and geography.
Most marketers would agree that the first and arguably the most important step in developing your marketing strategy is defining your target market – we help you avoid the pitfalls and get it right.
Shopper Research
Shopper Research
As behavioural researchers, we specialise in observation and ethnography to gain a clear and unobtrusive view of how consumers naturally behave in the digital and real worlds.
Observation research involves unobtrusively and naturalistically observing your customers’ behaviour – to determine how they naturally respond to a product displays, websites, products or situations. These insights often provide the most natural, compelling and actionable insights possible.
We also specialise in exploring and understanding Shopper Journeys giving you insights how people shop.
Packaging
If you require packaging research, our pack testing and development tool – PackProbe, might be the answer!
In a competitive market, your product must stand out. The packaging and messages need to attract the consumer and resonate with them. How does yours perform? Can it be improved?
Combining it with qualitative focus groups or eye-tracking for extra powerful insights.
Innovation
NPD & Innovation
We have developed a new consumer-led development approach and philosophy called Innovision – created especially for clients looking to optimise their new product development and user experiences.
From Co-creation & Ideation to Product testing, we understand that you want your ideas to be successful and avoid any costly mistakes. Innovision is about pushing boundaries at every possible stage of product development. To explore, understand and discover in a whole new way. The result? Fast-paced, rigorous data and insight that supports the advancement of your product ideas quickly and cost-effectively.
Brand Tracking
Brand Tracking
Today’s most successful brands are those that create meaning whilst also connecting with people on an individual and cultural level. We call this Brand Love.
But that’s not always enough. Evaluating hundreds of food and drink brands, our innovative brand research methods also show how important it is for brands to engage on a rational and emotional level.
We’ve learnt much about brands over the years – both in practice and by exploring the historical and emerging theories behind their success.
Sensing (Emotion0)
Emotion Analysis
Vision One uses sophisticated and cutting-edge biometric and facial expression analysis technology to measure people’s sensory and facial responses to stimuli, indicating how they really feel about a product, brand or service.
Biometrics measure the intensity of emotional engagement towards a product or service by reading their facial expressions (FACE), measuring the conductivity of their skin (Galvanic Skin Response) or heart rate variability (HRV); this is similar to how lie detectors work.
BrainWaves
Advanced Research Unit (ARU)
Our ARU consists of psychologists and neuroscientists giving you access to the latest technologies and thinking in neuromarketing and beyond. We have a sophisticated neuroimaging offering, enabling us to measure your brain waves in response to different stimuli in different environments.
We have a complete suite of EEG (mobile, stationary), with expertise in recording and complex analyses, and expertise in fMRI recording and analysis, with our ARU members specialising in both EEG and fMRI. This can provide you with a clear, true picture of what parts of the brain are activated when processing products, brand or services, telling us why people make certain decisions.
Satisfaction Guaranteed
We are three-winners of the Best Market Research Agency (The Drum Awards). We take quality seriously and strive for excellence in everything we do.
With the global ISO 20252 accreditation, we are proud of our Customer Satisfaction ratings.,See our latest ratings that highlight our exceptional performance and, in particular, the high ‘effective’ score for our work.
Understanding Consumer Behaviour
Market research helps food and drink producers, retailers, and hospitality operators uncover how and why consumers make purchasing decisions. Using qualitative techniques such as focus groups and taste testing, brands can explore motivations behind beverage choices, snacking habits, or preferences for fresh produce versus packaged goods. Combined with quantitative data, this provides a complete picture of what drives loyalty and repeat purchases.
Enhancing Product Development
Through robust food market research, producers can identify gaps in the market, test new flavours, or refine recipes based on real consumer feedback. Eye-tracking studies and sensory research reveal how customers interact with products on shelves or menus, helping optimise packaging design, labelling, and placement to boost sales in supermarkets or at the point of sale.
Optimising In-Store and Out-of-Home Experience
For retailers and hospitality operators, understanding the shopper journey is crucial. In-store observation, intercept interviews, and merchandising audits highlight how consumers navigate displays, select beverages, or choose snacks. For restaurants, cafés, and takeaways, market research uncovers evolving trends in out-of-home dining, informing menu innovation and promotional strategies.
Driving Sales and Brand Positioning
Market insights guide pricing, promotions, and placement strategies across both grocery and hospitality sectors. By analysing performance across supermarkets, convenience stores, and on-trade environments, businesses can position their offerings for maximum visibility and profitability.
Making Confident, Data-Led Decisions
Ultimately, consumer research empowers producers and retailers to make informed decisions grounded in evidence, not guesswork. Whether exploring new beverage concepts or optimising point-of-sale displays, research ensures every investment supports growth, customer satisfaction, and long-term brand momentum.
Contact Us
We are quick, responsive, and all our research is customised precisely to your needs, ensuring you get exactly what you need every time.
Email us at mail@visionone.co.uk
Complete the enquiry form.
Or book a meeting below.
Powering Business Decisions
.
Book a meeting with Adam Lunt today
Would you like to have a quick chat about consumer research with one of our experts? If so please feel free to book an appointment.
Alternatively please call us on 0203 693 3150 or use the contact button below.
