Introducing the Social Research Association

The Social Research Association is the leading voice for social research. They are a UK professional membership body;  led by social researchers, for social researchers. Promoting high-quality standards of social research, seeking to represent, support, connect and inform our members and the wider social research community. The quarterly magazine is called ‘Research Matters’.

Founded in 1978, the SRA is a registered charity and encompasses all who practice or have an interest in social research. This includes market research companies, academia, central government, non-profit organisations and institutes, independent practitioners and small businesses.

If you are interested in finding out more about the SRA, here is a link to their website where you can find out more information

Vision One is delighted to be part of the Social Research Association (SRA) – click on the following link for more information on our Social Research services.

Latest News

Keep up to date with the latest news from Vision One.

Shopping Journey

A measurement of a consumer’s movement through a particular space using GPS technology. 

System 1 Thinking

System 1, developed by Kahneman (2011), refers to the brain’s processing of information quickly, instinctually and emotionally, and this is usually done unconsciously. The opposite to System 1 is System 2 which is responsible for slow, conscious, logical and deliberative thinking. ​​​​