Secrets to Brand Growth
Unlock the Secrets to Brand Growth with our extensive whitepaper designed to help your brand succeed.
Download the free Brand Growth Study
Unlock the “Secrets to Brand Growth” by filling out our form.
Take away insights that will impact your business for the better.
Discover the four D’s of Brand Growth.
If you are a brand or business owner with business challenges or simply need better insights, Vision One’s team of experts are here to help you gain actionable insights and an advantage that can change the way a business runs and ignite growth. Get in touch at the bottom of this page.
The Secrets to Brand Growth
Brand Growth is the goal for almost every commercial organisation. The health of any brand can come down to whether it’s growing or declining. The ability to achieve growth should be at the heart of all businesses.
In this study on the drivers of brand growth, we reveal some of the strategies and plans of the UK’s most successful brands and compare them with those that are failing to achieve growth or are even in decline. This comparison between more and less successful businesses provides clear insight into what is truly driving growth.
Desirable
Discoverable
Distinctive
Dynamic
A brief introduction to the Brand Growth Study
WHO WE SPOKE TO
A large national quantitative survey amongst business leaders across the UK was conducted in the Autumn of 2021. The sample was senior business owners and marketers from a wide variety of business sectors. This was to ensure they had a good understanding of what their business was doing and what it was trying to achieve.
Consisting of 1,026 cSuite business owners and senior marketers. the study covered a wide range of industry sectors, including; retail, automotive, social media, leisure, finance and technology. The questionnaire explored a wide range of topics and themes to help understand the potential causes of growth and decline amongst businesses of all shapes and sizes.
OUR ANALYSIS
By examining high-growth companies (I.e., Those That Have consistently achieved over 20% sales growth each year for the past three years), our study concluded that growth can be explained by four key drivers of brand growth, known as the 4Ds. Whilst the research measured over one hundred metrics, in the report we have simply highlighted the ideas and strategies that have the most impact on growth.
Latest client testimonials
Salcombe Gin (Alcoholic Drinks)
Vision One were excellent to work with throughout the process. They understood our brand and its needs and took on feedback to make changes where necessary. We’re very happy with the level of insight gained.
Silentnight (Beds, Mattresses and Sleep)
Vision One’s BrandVision has given us new and powerful insights – helping us understand our brand health and shape our strategic decisions going forward.
Vision One were an absolute pleasure to work with and I would highly recommend them to anyone looking for a strategic thinking market research agency. They had great client relations, they bought creative ideas to the table, and delivered on the strategic insight we needed.
I just want to say thank you so much for the brilliant presentation yesterday. The work you’ve done has really hit home, which will make a massive difference to our work. We’re really grateful!
They are methodical in their approach, always looking for the best way to approach a particular area, and genuinely go the extra mile for their clients. I have recommended them to other businesses seeking their expertise
From enquiring about our research project they sought to really understand our questions and needs. Results were delivered really quickly, managers were friendly, professional & always on hand.
I have thoroughly enjoyed working with Vision One. They are very helpful, knowledgeable and approachable. I would definitely recommend their services.
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UK’s Best Market Research Companies in London
At Vision One™, as a specialist research consultancy, we’re proud to be recognised as one of the top market research agencies in the UK, trusted by leading brands worldwide for insight-led evaluation that drives measurable impact.
As one of the most innovative marketing research companies, we combine science, innovation, and robust methodology to power growth — from brand tracking and qualitative research to full-service market intelligence solutions that help businesses make smarter decisions. We’re an award-winning London research agency, so please check out our customer feedback on Clutch.
Trusted Market Research Company for Confident Decisions
In a fast-changing world, partnering with the right market research company can transform performance. At Vision One Research, we lead the way in market research, delivering advanced qualitative and quantitative research, advertising testing, competitor analysis, and brand development and evaluation.
Our experts provide clear market analysis, audience measurement, and forecasting, giving you a confident view of market size, brand positioning, and future opportunities.
A Market Research Agency London Businesses Rely On
As a trusted B2B and consumer market research agency London businesses depend on, Vision One offers a complete range of services — from surveys (concept testing, product testing, segmentation and innovation research) and focus groups to B2B research, customer service evaluation, and customer insight programmes.
Our team blends creativity with analytics, artificial intelligence tools, and behavioural science to deliver actionable outcomes. Unlike a typical market research firm, we act as your consultancy partner, ensuring every project directly informs marketing strategy and accelerates brand momentum.
International Research Consultancy with a Global Reach
Specialising in multi-country, international, and global research, we support businesses with customers worldwide. We deliver consistent market intelligence across all major territories (North America, Europe, EMEA, APAC), covering both Global B2B and International B2C markets.
Expert Brand Tracking and Brand Health
At Vision One, our brand tracking called Brandvision provides brand health measurement programmes ro reveal the real story behind performance and consumer behaviour. Using continuous brand tracking, audience measurement metrics, and corporate brand tools, we help you understand perception, loyalty, behaviour, and awareness. Our brand research supports stronger positioning, improved customer experience, and long-term growth.
Top market research firms in London and across the UK
Our London market research offices are based in Camden, Central London. Vision One is recognised as one of the best market research agencies in the UK, working with clients across Europe and the US. Beyond London, we support organisations across the South East and Home Counties, including Berkshire, Buckinghamshire, Kent, Hampshire, Surrey, and Sussex. Whether you need to understand consumer behaviour or B2B research, every project is tailored to your goals.
How we deliver reliable consumer market research
We follow a structured, transparent methodology:
- Research Design – Clear objectives, stakeholder alignment, hypothesis definition.
- Method Selection – Quantitative, qualitative, or hybrid methodology selected based on decision type.
- Sampling & Fieldwork – Representative sampling using validated recruitment methods.
- Data Analysis – Statistical modelling, segmentation techniques, driver analysis, and advanced insight extraction.
- Strategic Recommendations – Clear, actionable insights aligned to commercial objectives.
We adhere to recognised industry standards including ISO20252, ESOMAR and UK Market Research Society (MRS) guidelines.
Expertise across Consumer and Business sectors
From business market research to consumer insights, Vision One works across sectors to deliver clarity where it matters most. Our online qualitative market research, focus groups, and advanced methodology uncover the motivations behind customer behaviour — turning insight into competitive advantage.
Whether you need a customer satisfaction research agency, consumer behaviour specialist, or full-service market intelligence partner, Vision One supports every stage of decision-making.
Choose Vision One for your partner in Market Insight
As one of the top market research agencies and insight consultancies, Vision One helps brands move forward with confidence and control. From advertising testing and customer service measurement to brand tracking, competitor analysis, and forecasting. In particular, our thought leadership and insights translate directly into progress.
Vision One™ is the Trademark of Vision One Research Ltd – UK00004185687
Partner with Vision One, one of the leading market research companies in London, UK, and start turning your insights into results.
A market research agency designs and conducts structured research studies to help organisations understand customers, competitors, markets, and brand performance. This includes surveys, interviews, focus groups, data analysis, and strategic reporting.
Market research is beneficial for a wide range of businesses, from small startups to large multinational corporations. It helps companies understand their target audience, identify market trends, and refine their marketing strategies across a range of industry sectors:
- Financial services
- Technology and SaaS
- Healthcare and pharma
- Education
- Retail and FMCG
- Professional services
- Public sector and not-for-profit
- Travel and Tourism
- Food and Drink and Hospitality
We deliver a comprehensive suite of market research solutions designed to drive strategic growth. Our top market research company services include
- Advertising research and Ad testing
- Brand research (identity and brand equity)
- Brand tracking studies
- B2B and Business Research
- Customer satisfaction and CX
- Ethnography and observation
- Idea generation and Co-creation
- International & global research
- Market segmentation and personas
- Messaging and Copy testing
- Online research and online surveys
- Pricing Research
- Proposition and Concept testing
- Optimise your NPD Process
- Research training & Consultancy
- Retail & Shopper Insights
- Usage & Attitude surveys
Our market research services are enhanced by advanced analytics, including sentiment analysis, regression modelling and predictive insights. This ensures a holistic understanding of your audience and market trends, tailored precisely to your research objectives. Our research methodologies include:
- Accompanied Shopping Trips (ASTs)
- Behavioural Economics
- CAPI / Personal Interviewing
- Data visualisations/infographics
- Email surveys
- Ethnographic research
- Eye Tracking
- Exit Interviews
- Facial Coding
- Focus Group & Workshops
- Online Surveys
- Mail surveys
- Mystery Shopping
- Neuromarketing
- Public Opinion Polls
- CATI / Telephone interviewing
- UX User Testing
Vision One is a leading customer research agency helping firms truly understand their audiences and deliver exceptional experiences. Our services include customer experience (CX) research, customer satisfaction studies (cSat), and customer segmentation to reveal what drives loyalty and behaviour.
Combining advanced analytics with qualitative insight and customer journey mapping, we uncover the ‘why’ behind customer decisions—empowering businesses to enhance experiences, build stronger relationships, and drive sustainable growth.
Organisations partner with Vision One because we provide:
- Independent, unbiased research
- Senior-level involvement on every project
- Transparency and close partnering
- Clear commercial interpretation
- Actionable, board-ready outputs
- Long-term brand tracking expertise
- Research excellence for over 25 years
We focus on delivering clarity, not just data.
Data integrity is at the heart of our research process. We are ISO 20252-accredited and utilise robust sampling frameworks, meticulous data validation techniques, and continuous quality monitoring throughout the research lifecycle.
Every dataset undergoes thorough checks to ensure accuracy, reliability, and compliance with industry standards, including MRS, ESOMAR and GDPR guidelines.
We work with companies of all sizes, from small businesses (SMEs) to the world’s largest international brands, and market research is important to them all.
For any business, market research agencies possess a deep understanding of research and how to achieve the desired results. It’s about understanding customer needs, market demand, pricing strategies and industry trends.
UK market research companies support innovation, validate business ideas, and ensure that marketing messages are effectively targeted. Businesses that invest in consistent market research are better positioned to respond to market changes, create and attract loyal customers and maximise ROI.
Here are the addresses for some of the UK’s top market research companies in London, specialising in full-service research
- Vision One Research – 85-87 Bayham Street, Camden, London, NE1 0AG
- Kantar – 30 Stamford St, London, SE1 9LQ
- Ipsos – 3 Thomas More St, London, E1W 1YW
- Market Research Society – 15 Northburgh St, London EC1V 0JR
- System1 – 52 Bedford Row, Holborn, London, WC1R 4LR
- Attest – 25 Worship St, London EC2A 2DX
- Brandspeak – 1st Floor, London, W8 6SN
- Savanta – 60 Great Portland St, London, W1W 7RT
- B2B International – 10 Triton St, London, NW1 3BF
- GWI – 25 Farringdon St, London EC4A 4AB
Vision One is committed to ethical practices in market research by adhering to industry standards and guidelines set by organisations such as the Market Research Society (MRS), ESOMAR and the Good Business Charter.. This includes obtaining informed consent from participants, ensuring data confidentiality, and maintaining transparency throughout the research process.
Check out the MRS food testing guidelines
By prioritising ethical considerations, Vision One builds trust with clients and participants alike, ensuring that the research conducted is not only effective but also responsible and respectful of individual rights.
Need the insights to make smarter, more confident decisions?
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