Strategic Insight Agency

Business, Consumer & Social Market Research Consultants

Big Decisions Made Easy
UK & International Market Research

Vision One is a specialist UK market research agency in London and three-time winner of The Drum’s Best Market Research Agency

We make your decision-making simple and easy! Our qualitative and quantitative research expertise has helped over 600 UK and international organisations make better decisions. So, if you want to launch new products, grow your brand, measure customer satisfaction, and track marketing performance, you have come to the right place.

Rated 9.4 out of 10 by UK research buyers, our research expertise is backed up by a proven track record and a team that will support you every step of the way.

We are committed to the highest quality standards and proud to be one of the select market research companies worldwide to be ISO 20252:2012 internationally accredited.


Boardroom Meeting-Vision-One

Join us at MAD//Fest in London on the 2-4th July

London’s biggest marketing event of the year!

Where Tony Lewis will be revealing surprising insights from his new book ‘Brand Momentum‘.

Our areas of Expertise

Offering both qualitative focus groups and depth interviews and quantitative survey research for smaller clients right up to largest international market research studies, we understand that you want quick, cost-effective and precisely tailored solutions.

Human Development
Human Understanding

We help you to understand your customers better – whether to segment and profile, or to gain a deeper understanding of their needs and decision-making processes.

Brand Development
Brand & Communications

We help you  improve your business, branding and marketing communications. Our expertise, tools & services include brand development, brand tracking, advertising & messaging. 

NPD, Product & Pricing

We help ensure  your new products are a success. Our extensive toolkit and expertise covers idea generation, concept and product testing and pricing. 

Are you looking for B2B or Consumer or Social Research?

Please select the type of market research you are looking for

Business (b2b) research     Consumer Research     Social Research

Click here if you are a member of the public looking to take part in research or focus groups.


five star feedback Vision One

“I’d really recommend this agency. From enquiring about our market research project, they sought to really understand our questions and needs. Results were delivered really quickly without compromising the quality of research and delivery of result.” (The Perfume Shop)



McDonald's Vision One
Co-Op Vision One
L'oreal Paris
Heineken Logo
British cyling logo

Best Market Research Companies London (UK)

With 20 years of experience, Vision One is a strategic insight agency working with leading UK and International brands. Our specialist marketing and business expertise can help you build and track brand awareness, improve customer satisfaction and develop your products and services. We are also one of the UK’s top London research companies.

Our team and network of international market research consultants are dedicated to helping you improve your marketing communications, increase sales and improve your overall business performance. Gathering and interpreting business information is highly specialised, requiring innovative skills and ground-breaking methods that reveal deeper insights.

Vision One is the perfect choice if you are looking for a leading, top market research agency in Europe and EMEA. All our projects are led, from start to finish, by our experienced Directors. As a member of the UK Market Research Society (MRS), you will find us in their market research agency directory, alongside other specialist strategic insight agencies and brand research experts. Alternative market research agency lists include The Research Buyers GuideAQR, IQCS and ESOMAR. We are also part of key supplier groups such as Greenbook and The Drum.

Market Research London

Unlike many other global market research companies and consultancies, we are unique in that we have UK offices in Central London (Camden), Birmingham and in the North West (Liverpool) and a network of international research partners across the globe offering local support wherever you are.

Our qualitative and quantitative research and insight expertise spans various business sectors and industries. In particular, our industry expertise is extensive. It includes advertising and PR agencies, financial services, food and drink, packaging research, FMCG, housing, local government, manufacturing and brands, retail and shopping, service providers and associations.

Vision One’s business-to-business market research (B2B) experience is extensive. We work with small businesses (SMEs), social and health (NHS), local and central government, housing and charities.

Award-winning Vision One is among the leading market research agencies in London (United Kingdom) and winners of The Drum’s Best Market Research Agency 2020 and 2021, so it is no exaggeration to say that we are one of the best. Over the last four years, our satisfaction level has been 99%.

Strategic Research Insights

During economic downturns, many businesses make the mistake of cutting back on their marketing and product development budgets. But this is the ideal time to grab market share from your competitors.

Many firms also tend to place too much emphasis on understanding their existing and most loyal customers. However, time and time again, our experience has shown that some of the best and most actionable insights are often gleaned by engaging with less loyal and committed customers.

As one of the UK’s leading qualitative research companies, our methods are innovative, pioneering, rigorous and creative – providing deeper understanding and game-changing, detailed insights. Along with other top survey market research agencies, we also use the most advanced analytical and statistical techniques available, enabling us to get to the heart of your business problem.

Research Company Services

As one of the best focus group companies and qualitative research agencies, we offer UK-wide and London focus groups, moderators and in-depth interviews. Our quantitative surveying methods provide statistically robust findings, including telephone and online market research survey services using the latest survey technology. To us, it’s about delivering something unique and meaningful with unparalleled insight. That’s why every project is bespoke and tailored to our client’s needs.

Global Research
Specialising in multi-country and international market research, we cover all major territories and countries globally with both Global B2B and International B2C markets.

Our specialist consumer and business insight consultancy services include advertising and awareness tracking, business and B2B research, brand health, Brand Love and brand tracking research and customer satisfaction research (cSat). We also help marketing agencies and brand owners develop and improve their packaging design through our packaging research services.

Other insight services include concept testing, product testing, and new product development. We work with companies of all sizes, from start-ups and SMEs to large international brands.

Research Coverage

Finally, in addition to our nearby research offices in London, which are in Camden in Central London, we also have local branches in Birmingham, Liverpool and Leeds, ensuring we can provide national and international market research locally across the UK. So why not drop us a line if you are looking for the best quantitative or qualitative market research consultants in London? Our consumer and business market research company services also cover the whole of Great Britain. In addition, our market research company office also covers South East England and Home counties. This also includes businesses in Berkshire, Buckinghamshire, Kent, Hampshire, Surrey and Sussex.

Most of all, thank you for exploring our Vision One market research company website. We hope to hear from you soon.

Best regards,
Tony Lewis
Author, CEO & Founder
Vision One Market Research London (UK)



If you are curious to know more about how we could work together, or how our customer and B2B research services can help grow your business, then please give call us on 0203 693 3150 or use the contact button below to tell us more.


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