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Leading UK B2B Research Agency
#1 B2B market research company London (UK) for business research
B2B Research Agency for Customer and Business Intelligence You Can Trust
We deliver smarter business insights and data-driven strategies to help domestic and international businesses make confident, growth-focused decisions.
Official MRS Company Partners and proudly recognised as a 2025 Clutch Champion and a Greenbook Recommended Research Agency.
Award-Winning B2B Market Research Agency – Proven, Accredited, Trusted
All our B2B market research services are tailored precisely to our clients’ needs and the industries in which they operate. Our experience includes: software & technology, science, retail, financial, professional services, transport and utilities.
Using both qualitative and quantitative b2b methods underpinned by behavioural understandings, we help leaders uncover insights that inform smarter decisions and fuel strategic growth. Research services include:
- Brand Development
- Buying Process
- Customer Segmentation
- Customer Satisfaction
- Perception Tracking
- Product Development
- Thought Leadership
At Vision One, we empower your business with the insights and clarity needed to succeed in today’s complex markets.
- Winners of The Drum’s Best Market Research Agency award
- Rated 9.4 (of 10) by UK research buyers for quality and performance
- Advanced Research Unit to handle high-stakes business problems
- Experts in B2B Brand, Product and Communications research
- ISO 20252:2012 accredited and MRS Company Partners
“I’d really recommend this agency. From enquiring about our market research project, they sought to really understand our questions and needs. Results were delivered really quickly without compromising the quality of research and delivery of results.”
B2B Market Research Agency That Drives Smarter Business Decisions
Driven by research. Powered by insight. We go beyond data collection to deliver actionable intelligence and compelling stories that position your business as the solution your customers are searching for. Our team of b2b market research specialists doesn’t just hand over complex tables and statistics. We transform raw data into clear narratives, giving you the clarity, confidence, and cut-through you need to engage b2b customers and outperform competitors. Whether you’re looking to talk to your b2b customers, identify new opportunities, connect directly with potential clients, or validate ideas before a launch, we’ll equip you with the evidence and insights to move forward with certainty.
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Qualitative B2B Research
Understand customer needs, behaviours, and buying patterns across key B2B sectors to inform segmentation, personalise experiences and increase brand performance.
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B2B Brand Strategy
UK or internationally, our B2B brand research supports effective messaging, brand positioning, campaign evaluation and advertising strategy, to strengthen market presence and customer engagement.
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B2B Customer Satisfaction
We support B2B businesses improve customer satistaction and brand experiences through data-driven insights. Our B2B research services include customer satisfaction surveys, customer journeys, buying decisions, segmentation & personas.
Turbocharge Your Decision-Making
We are quick, responsive, and all our research is customised precisely to your needs, ensuring you get exactly what you need every time.
Email us at mail@visionone.co.uk
Complete the enquiry form
or book a meeting below.
Powering Business Decisions
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FAQs About Vision One’s Business and B2B Research Services
Vision One provides expert B2B market research tailored to industries such as technology, retail, professional services, transport and infrastructure. We specialise in:
- Qualitative B2B Research (Depths, Workshops, Co-Creation)
- B2B Survey Research (Telephone, Online and in-person)
- Brand research and strategy
- Product innovation and concept testing
- Customer insights and segmentation
- Communication and advertising evaluations
Our B2B research services are designed to help businesses make data-driven decisions that drive growth and competitiveness.
Our B2B customer research covers the broadest range of B2B industries – allowing us to understand UK and global businesses and buyers across the world. Our clients include:
- Software and technology
- Retail and wholesale
- Transport and infrastructure
- Travel and Tourism
- Professional services
- Food and drink
- Hospitality
- Construction and Housing
- Culture and entertainment
- Financial services
As a specialist B2B research agency, we deliver insights tailored to each sector’s unique challenges.
Over the years, Vision One has developed and executed many B2B segmentation research studies for our clients.
For example, the agency has helped a tech firm identify high-potential customer groups by analysing purchasing behaviours and decision-making processes. These insights allowed the client to tailor their offerings and marketing efforts, leading to a significant increase in market share and customer retention.
Vision One is an agile and innovative b2b research agency committed to its client-centric approach and dedicated to building expertise across b2b markets and specialist industries.
Our use of advanced B2B market research techniques, such as AI enhanced survey tools, predictive analytics and behavioural sciences, ensures that clients receive the most accurate and forward-looking insights. Additionally, our emphasis on collaboration and understanding client objectives, fosters long-term partnerships built on trust and success.
We utilise a mix of qualitative and quantitative b2b research methods depending on the project requirements. These include:
- Online B2B Surveys and self-serve solutions
- Qualitative B2B Focus Groups
- Online and in-situ in-depth business interviews
- Ideation and Co-creation Workshops
- Neuromarketing techniques via our Advanced Research Unit
- Data analytics and Trend forecasting
- Multivariate analysis and Modelling
- B2B Telephone research surveys
Business-to-business firms, also known as B2B market research agencies, provide data and insights to businesses to help them understand their target audience, competitors, and industry trends. They enable companies to make better-informed decisions about products, services, and marketing strategies.
- Market Understanding:Identifying industry trends, market nuances, and potential growth opportunities. Analysing competitor activity and positioning to gain a competitive edge.
- Customer Understanding
Researching B2B buyers’ needs, customer satisfaction, motivations, pain points, and complex decision-making processes.
- Product & Service Research:
Conducting primary research with B2B audiences to assess how potential customers perceive new offerings and to inform product development and innovation.
- Strategy Optimisation:
Providing insights to enhance business, marketing and sales strategies, including refining messaging and sales pitches and targeting strategies, including segmentation.
- B2B Brand & Messaging Testing:Evaluating and tracking brand perceptions and the effectiveness of marketing communications for business audiences.
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