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Brand Tracking Agency (UK & International)
Brand Tracking Company - Monitor Your Performance and Competitors
Brand Tracking Experts – Measure Awareness, Sentiment & Equity
Vision One delivers award-winning brand tracking to measure awareness, sentiment, loyalty and equity. Using validated research methods.
We help your brands improve strategy, improve ROI, and gain insights that show whether their brand strategy is truly working.
Brand Health & Brand Tracking Surveys
We deliver expert brand tracking research for UK and global brands, offering strategic insights into brand awareness, equity, sentiment, and loyalty to support data-driven marketing and business growth.
- Access real-time insights into key brand health KPIs
- Enhance brand performance through data-driven strategies
- Detect current market trends and forecast future shifts
- Benchmark your brand against key competitors
- Measure and improve marketing effectiveness across channels
Vision One identifies the KPIs and brand metrics that matter most to your growth.
Our Brand Health tracking provides strategic insights to guide better decisions and improve performance. Using our Brand Momentum model, we apply advanced thinking from marketing, psychology, and neuroscience to uncover what drives brand equity and loyalty.
Why Vision One for Brand Tracking and Strategic Insights
Brand Vision One offers flexible brand tracking solutions for global, regional, and country-specific campaigns across both consumer and B2B markets. Whether through self-serve dashboards or full-service support, our research monitors brand awareness, equity, sentiment, and market trends, providing real-time insights to evaluate brand health and guide strategy over time.
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Advertising Tracking
Track and evaluate the impact of your advertising, media, and marketing campaigns with a flexible modular system. Measure brand lift, audience recall, and creative effectiveness across channels to optimise messaging and improve brand performance over time.
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Advanced Metrics
Measure brand performance using neuroscience and System1 thinking. Our advanced metrics like Mindshare, Fame, and Momentum help evaluate emotional impact, brand salience, and long-term growth to improve strategic decisions and consumer engagement.
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Award-Winning Service
Our ISO20252-accredited team delivers exceptional client satisfaction and research quality. With a 100% satisfaction rating and top-tier feedback, we’ve been voted the UK’s Best Market Research Agency three times for our commitment to insight excellence and client success.
5 Star Client Reviews
“I have worked with Vision One on a range of research, from advertising to U&A studies. They deliver valuable insights that lead to concrete actionable steps. Our collaboration has gained international scope.”
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Our Approach
As a UK-based specialist in brand tracking, we combine ISO 20252 accreditation, Market Research Society membership, and award-winning expertise to deliver growth-focused insights. Our approach prioritises the brand metrics that matter most, including awareness, sentiment, loyalty, and brand equity, to drive data-backed decisions and measurable performance.
The Brand Equity Wheel
Our approach to brand measurement focuses on proven metrics that drive business growth and build strong, competitive brands. Each tracking study is continuously evaluated against sales performance and competitor benchmarks. This ensures accurate insights and ongoing learning that evolves with the market.
BRAND EQUITY SCORE
Our Brand Equity Score combines key metrics like awareness, loyalty, and brand strength to benchmark performance and reveal growth potential within your market and competitors.
“I’d really recommend this agency. From enquiring about our market research project, they sought to really understand our questions and needs. Results were delivered really quickly without compromising the quality of research and delivery of result.”
Award-Winning Research Team
Our award-winning brand research team combines data expertise with marketing science to uncover what drives brand growth. Through proven methodologies, we help you measure brand performance, track key metrics, and unlock the full potential of your brand in today’s competitive market.
- Winners of The Drum’s Best Market Research Agency award
- Rated 9.4 (out of 10) by UK research buyers
- Advanced Research Unit solving marketing’s toughest challenges
- Focused on your success and helping brands grow
- ISO 20252:2012 international accreditation for quality and reliability
- Specialists in Brand, Product and Communications research
- MRS Company Partners and committed to ethical, high-quality research
Brand tracking helps consumer brands measure awareness, loyalty, sentiment, and Brand Equity. It reveals growth opportunities and guides data-driven decisions for long-term success.
Need help? We have a range of guides available. Just drop us a line.
Turbocharged Decisions
We are quick, responsive, and our research is customised precisely to your needs, ensuring you get exactly what you need every time.
Email us at mail@visionone.co.uk
Complete the enquiry form
or book a meeting below.
Powering Business Decisions
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Speak to Experts
Our branding and brand tracking specialists are here to solve your research and business challenges.
Drop us a line, or book a call with our experts who are ready to help and get your questions answered.
FAQ’s about Vision One’s Brand Tracking Services
Brand tracking is the continuous or regular measurement of key brand metrics such as awareness, perception, loyalty, and equity.
It helps B2B businesses and consumer-facing brands understand how their brand is performing in the market, identify growth opportunities, and track the impact of marketing efforts over time.
Our brand tracking studies focus on vital KPIs including brand awareness, sentiment, loyalty, preference, fame, momentum, and overall brand equity. These insights guide data-driven decisions and support long-term brand growth.
There are many unique features to Vision One’s brand tracking, and it is particularly effective in providing insights to help brands grow and evaluate their strategies.
Vision One combines ISO 20252 accreditation, award-winning research expertise, and our proprietary Brand Equity Wheel and in particular, the Brand Momentum model – the key driver of brand health. This ensures strategic insights tailored to UK and global brands across both consumer and B2B sectors.
Our approach allows you to assess the effectiveness of advertising and marketing communications. By measuring changes in brand awareness, sentiment, and other KPIs, we help link marketing investment to measurable brand outcomes. However, typically larger than average sample sizes and more frequent brand tracking are required to achieve this.
Absolutely. We design bespoke tracking solutions for both consumer-facing and B2B brands. Our tools are tailored to your target audience, industry, and market, providing meaningful insights to guide strategic planning.
Our Brand Equity Scoring works by combining multiple KPIs captured through our Brand Wheel framework. It reflects your brand’s overall health, emotional connection with audiences, competitive standing, and growth potential in the market.
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