Winning Hearts and Minds through Insight and innovative Retail Research
Vision One is a specialist retail market research and shopper insight agency helping both UK and International companies profit through a deep understanding of shoppers and buying behaviours. Our team of retail research experts are here to help brand owners, retailers and shopping centres with their market research and insight needs. In particular, we help to…
- Get to know your customers inside out (e.g. needs, habits, preferences)
- Uncover why people buy and potential purchase barriers
- Optimise product communication (packaging research) and at point of sale (POS)
- Measure and track customer satisfaction along with brand tracking
- Develop and successfully launch new products
- Gain a competitive advantage and increase sales
Our Retail Clients
Our extensive customer and retail research company toolkit includes a full range of quantitative and qualitative methodologies for category planning, new product development and ongoing brand and advertising tracking research.
Baking For Success
Fresh insights into packaging design and messaging for the world’s largest Brioche brand
Creating A Buzz
Investigating the customer journey and visitor Profiling Research
We’re Better. Connected
In-store observational research to explore shopper behaviours and experiences
Developing scrumptious new product ideas for the UK Chocolate Consumer
Smelling Of Sweet Roses
Helping The Perfume Shop optimise in-store conversion and shopper experiences
Re-developing the retail offering for greater success
Over the past twenty years, Vision One has worked across pretty most retail sectors and have worked for UK and International digital brands, High street names and major regional ‘out of town’ shopping centres. Our retail insight expertise includes;
- Electronics, Technology and Telecommunications
- Fashion and home furnishings
- Grocery and Supermarkets
- Financial services
- Travel and tourism
- And a wide range of businesses that support the retail industry
Latest Retail News
Retail Market Research Companies UK
Over the past twenty years, the retail landscape has changed and continues to evolve, as traditional ‘bricks-and-mortar’ retailers have come under increasing threat from the emerging e-tailers. Internet and online retailing in the UK has seen a growth of over 5000% since 2000. Whatever your brand, it has never been more important to know what is really going on in-store and how shoppers interact with your products.
Alongside traditional shopper research techniques such as shopper intercepts, accompanied shops and quantitative observations and online retail research, we also use advanced tools such as eye-tracking, (special glasses with in-built cameras), to record what shoppers actually see in-store.
Our in-store filming techniques also allow us to measure traffic flow and dwell times around a store – but also help you to understand shopper behaviour and identify precisely how shoppers shop and hoe they interact with products and promotions as they move around the store.