Retail & Shopper Research

Retail Market Research Vision One

Retail & Shopper Research

Experts in Retail and Shopper Research

Winning Hearts and Minds through Insight and innovative Retail Research

Vision One is a specialist retail market research and shopper insight agency helping both UK and International companies profit through a deep understanding of shoppers and buying behaviours. Our team of retail research experts are here to help brand owners, retailers and shopping centres with their market research and insight needs. In particular, we help to…

  • Get to know your customers inside out (e.g. needs, habits, preferences)
  • Uncover why people buy and potential purchase barriers
  • Optimise product communication (packaging research) and at point of sale (POS)
  • Measure and track customer satisfaction along with brand tracking
  • Develop and successfully launch new products
  • Gain a competitive advantage and increase sales

Our Retail Clients

Our extensive customer and retail research company toolkit includes a full range of quantitative and qualitative methodologies for category planning, new product development and ongoing brand and advertising tracking research.

Brioche Pasquier Vision One

Baking For Success

Fresh insights into packaging design and messaging for the world’s largest Brioche brand

Camden Market Vision One

Creating A Buzz

Investigating the customer journey and visitor Profiling Research

o2 Vision One

We’re Better. Connected

In-store observational research to explore shopper behaviours and experiences

Lindt Vision One

Pure Indulgence

Developing scrumptious new product ideas for the UK Chocolate Consumer

The Perfume Shop

Smelling Of Sweet Roses

Helping The Perfume Shop optimise in-store conversion and shopper experiences

NHS Guys and St Thomas Vision One Research

Shaping Up

Re-developing the retail offering for greater success

Research Benefits

Retail and shopper insight is the foundation for developing a deep understanding of how customers think and feel about your product or service. Ultimately, we increase the success rates of marketing, brands and product launches, using our understanding of consumer decision making to turn brands into category winners.

Vision One’s multi-disciplinary team includes; psychologists, marketers, brand and businesses experts and of course researchers!  Our research team consists of specialists of both qualitative and quantitative research experts across B2B and consumer markets. Qualitative research services include both traditional techniques (e.g. focus groups) through to mobile, online and ethnography. Our quantitative expertise extends across all the main methods from face-to-face, online and telephone surveys.

Our Expertise

Over the past twenty years, Vision One has worked across pretty most retail sectors and have worked for UK and International digital brands, High street names and major regional  ‘out of town’ shopping centres. Our retail insight expertise includes;

  • Electronics, Technology and Telecommunications
  • Fashion and home furnishings
  • Grocery and Supermarkets
  • Financial services
  • Travel and tourism
  • And a wide range of businesses that support the retail industry

How We Help

Exploring and capturing your target market and shopper segments to reveal how your shopper mindsets shape their attitudes and behaviours, shopping missions and channel preferences.

We measure the experience that your customers are having at each of the key touch-points in order to understand the barriers and triggers to purchase.

We help retailers develop and identify optimal product offering and new product development by incorporating consumer insight into the range and category reviews.

We help retailers and brands develop and test their marketing communications, including; in-store and POS, online and in & out of the home.

Let's have a Chat

If you are curious to know more about how we could work together, then please give call us to find out more about how our retail and shopper research services can transform your business. Please call 0203 693 3150 or use the contact button below.


Retail Market Research Companies UK

Over the past twenty years, the retail landscape has changed and continues to evolve, as traditional ‘bricks-and-mortar’ retailers have come under increasing threat from the emerging e-tailers. Internet and online retailing in the UK has seen a growth of over 5000% since 2000. Whatever your brand, it has never been more important to know what is really going on in-store and how shoppers interact with your products.

Alongside traditional shopper research techniques such as shopper intercepts, accompanied shops and quantitative observations and online retail research, we also use advanced tools such as eye-tracking, (special glasses with in-built cameras), to record what shoppers actually see in-store.

Our in-store filming techniques also allow us to measure traffic flow and dwell times around a store – but also help you to understand shopper behaviour and identify precisely how shoppers shop and hoe they interact with products and promotions as they move around the store.