The most successful brands are those that connect with people at an individual and cultural level. To achieve this brands need to engage with people at both an emotional (subconscious) and rational level – and getting into the mindset of your customers is what we excel at.
We don’t like to shout about it, but over the years we have learnt much about brand theory. So if you looking to create or develop your brand and want to get into the detail of brand onions, brand equity, brand proposition an positioning then you’ve come to the right place. And don’t forget to ask us about our BrandProbe – our approach to measuring and improving brand performance.
Working with Start-Ups, SMEs and international brands, we give our clients the competitive edge by helping them to understand how their branding strategies, products and services and how these can be developed and improved. Our marketing and brand research agency services include:
- Brand Equity measurement
- Brand tracking research (awareness and image)
- Brand name testing
- Brand immersion days
- Brand advertising and media evaluation
- Brand proposition and positioning development
Want to find out which archetype fits your brands personality? Click here to take the quiz and get advice on target audience, advertising and examples!
We offer a full range of qualitative and quantitative branding research services from focus groups and workshops to large scale on-going brand tracking studies. Please contact us or complete the enquiry form below