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Specialists in B2B and B2C Focus Groups
Top rated focus groups companies VIsion One - UK and international focus groups
UK Focus Group Companies
Real insight stems from exploration, discovery and depth of understanding. Focus Groups (also known as Group Discussions or Research Workshops) remain one of the most powerful research and insight tools available to businesses.
Traditional and online focus groups have many advantages over other forms of research. They are flexible, dynamic and perfectly suited to unravelling issues, developing new products or helping develop and refine marketing strategies. Focus group research allows respondents to share ideas and explore perceptions and emotions, building on the input and experiences of others to reach new levels of insight.
For over 20 years, our highly regarded UK qualitative research team has broken new ground, challenging perceptions, explored, discovered and revealed more eureka moments than we ever imagined possible. The team is headed up by our CEO Tony lewis, Charl Baird (Head of Qualitative) and Associate Director, Victoria Wood.
Vision One offers expert moderation along with intelligent and sensitive qualitative analysis and interpretation to deliver effective and powerful research. To us, it’s real, meaningful insight that helps you make strategic decisions, innovate and grow.
We are collaborative, fun and inquisitive. We like to tackle things from multiple angles so we can challenge perceptions, dig deep and make sense of how your customers see the world, what they think and what makes them tick.
One of our key strengths is our unique approach – a grounded discipline, including Psychology, Behavioural Economics, NLP and Neuroscience. We are proud to work with some exciting brands right across the world. Our experience covers everything from Holidays, Insurance, Charities, Online Shopping, Mobile Apps, Food and Drink to Politics.
Our Focus Group Capabilities
As one of the UK’s leading focus group companies, the reach of our international qualitative research is truly global. While our in-person focus groups span all major towns and cities, including London, Birmingham, Manchester, Liverpool and Edinburgh – and right across to the Outer Hebrides!
Our UK focus group research spans all major cities, including London, Birmingham, Manchester, Liverpool and Edinburgh. You can see some of our preferred UK viewing facilities on the map opposite.
In the UK, we have access to over 20 top venues and viewing facilities. (More information can be found here).
If you would like to register for paid focus groups throughout the UK, sign up for The Lounge, where you can participate in our marketing research focus groups and online surveys. You can also find an up-to-date list of all the focus group projects we’re currently recruiting for here.
Vision One offers fully managed focus groups, ensuring quality and expertise throughout the process.
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Recruitment & Screening – Find and select participants who match the client’s target audience. We manage incentives and venues and ensure refreshments are available to participants.
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Moderation – We develop a detailed discussion guide and stimulus. We lead structured group discussions to gather opinions and insights.
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Data Collection – Record sessions and allow clients to observe. We then transcribe the focus groups and collect any pre-task exercises (photos, drawings etc) provided by respondents.
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Analysis & Reporting – Identify key themes and deliver actionable insights. This includes: Thematic Analysis, Content Analysis, Discourse analysis, Comparative analysis, Sentiment and emotion analysis, Quotes and Storytelling, along with action-oriented insights
Focus groups add an incredible depth of insight. They are used to capture the perceptions, opinions and beliefs of brands or products, explore customer service and experiences, and develop and test concepts. They can also be used to evaluate advertising and marketing communications, generate ideas and initiate new product development, explore packaging design, and work out who your shoppers really are.
Qualitative market research can also be an effective precursor to larger-scale quantitative survey research – helping to develop the questionnaire to ensure it is both relevant and focused.
But Focus Groups workshops can offer so much more – they allow direct access to the consumer, offering real insights, in their own words. They allow you to test and clarify preconceived ideas, and understand how you are meeting your target consumers’ needs – or where you are failing. They can identify the potential clanger in your new ad campaign, give you the insight you need to select your most salient new product concept, or give you the confidence to change your whole brand proposition. Want to know why your key target group prefers your competitor? Be prepared to challenge your own assumptions – focus groups can throw a curveball.
Focus Groups have traditionally been conducted in person but also work brilliantly online. Our new Online Research format is the perfect approach post- COVID, or if you want to explore issues with multiple people across the country, in one interview.
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