With the popularity of messenger apps, the rise of chatbots was inevitable. Using artificial intelligence systems you can build pre-planned answers and paths for people to take. With the ease and accessibility to build fully customisable bots, the software only seems to be getting more and more useful.

So what are Chatbot Groups?

It’s compiled of brands utilizing chatbots to set up an easy way to generate and communicate interactions with their end-users or customers. By automating the process of who asks the questions, the chatbot can be aimed at multiple people at once. The ability to give different responses depending on the input from the user provides quick responses, similar to an online survey. They take the conversational element of a survey and simply add automation and the ability to react to answers.

Chatbots which are used with Natural Language Processing (NLP) allow bots to enquire about people’s tastes and preferences, much like a real person could. They also have the ability to probe the users, seeing opportunities to ask prospects follow-up questions at the end and to expand if necessary.

We feel like Chatbot Groups help with studies involving testing and diary studies, due to the ability of not having to talk to a person every day asking the same questions, they can simply just respond to the bot’s questions.

There is a drawback that some people illustrate because some people are not comfortable with using a chatbot to share points of interest. There is also the drawback of not being able to explore emotional aspects, being so binary with the questions that we can ask consumers and not be able to read as well in a message it’s hard to understand feelings and tone in people’s voices, which is normally a big point to see how someone feels.

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Shopping Journey

A measurement of a consumer’s movement through a particular space using GPS technology. 

System 1 Thinking

System 1, developed by Kahneman (2011), refers to the brain’s processing of information quickly, instinctually and emotionally, and this is usually done unconsciously. The opposite to System 1 is System 2 which is responsible for slow, conscious, logical and deliberative thinking. ​​​​