Asynchronous learning is based upon the general term used to describe a form of learning or instruction that doesn’t occur at the same time or place. We describe these groups as compared to an internet forum, using resources to facilitate information and share information and opinion outside of one set time and place.

Why use Asynchronous Groups?

The group benefits of using this style of group can be linked to the constructivist theory, focusing on and emphasising the importance of peer-to-peer interactions.

Whilst we’re in a time of change, people will learn and interact with things differently, especially with this new heavier reliance on digital formats. Research needs to fit with this and become adaptable and flexible whilst keeping the high level of insight provided.

Your consumers would then be asked pre-determined questions, with the ability to be posted all at once or staggered; with your participants moving through the topics or threads on each question.

The aim is the same as other focus groups, using different techniques to try and achieve feedback on products or services and sharing their opinions. Being able to respond to each other at any time allows for people to go back and leave comments or create conversations that can add more in-depth insight that the brand can use. All from the comfort of your respondent’s own time, location and pace. These conversations also don’t hold up the group and allow for the flow to continue whilst others contribute.

The threads will be monitored by the brand and researchers, who can post questions at any time, alongside sending reminders to participants who haven’t answered yet. Because you can see the conversations instantly, there is the ability to see and analyse responses instantly, giving you that feedback instantly.

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Shopping Journey

A measurement of a consumer’s movement through a particular space using GPS technology. 

System 1 Thinking

System 1, developed by Kahneman (2011), refers to the brain’s processing of information quickly, instinctually and emotionally, and this is usually done unconsciously. The opposite to System 1 is System 2 which is responsible for slow, conscious, logical and deliberative thinking. ​​​​