+44 (0)203 693 3150

Competitor Analysis Research Vision One

Competitor Analysis

Competitor Analysis Explained

Competitor analysis has several important roles

  1. Generate an understanding of your competitor’s past, present and, most importantly, their future.
  2. Help you manage and understand the competitive advantages/disadvantages each competitor offers.
  3. Provide you with the basis to develop strategies to achieve a competitive advantage in future.
  4. Help forecast how competitors might respond to new products or pricing strategies.

Before starting your competitor analysis conducted it is important to get a list of your competitors and also a list of features you want to measure, track and analyse. Vision One offers free competitor analysis as part of our brand awareness, brand tracking projects.

By identifying the strengths and weaknesses of your competitors, you will be able to improve your marketing plans. It will also help you find ways to differentiate yourselves and find commercial advantages (where they exist).

Once you have completed your analysis, you then need to consider a SWOT analysis. A SWOT will help you decide which marketing strategy you should use to get the best results for your business.

Social and public sector research news

Our Love of Brands & Brand Love Vision One

February has finally arrived, a month that has long been celebrated as a month of romance – a time to remember and appreciate our loved ones. And what better way to mark Valentine’s Day than to launch our new brand tracking metric – Brand Love! Available to all new and existing Vision One clients to delve deeper into the consumer-brand relationship; how deep is your (brand) love? Love Through The Ages (A Brief History Of Brand Love) Introduced by Shimp and Madden (1988), Brand Love has gained a lot of interest from market researchers in recent years, and for good reason! Brand love is concerned with the formation of emotional bonds in Consumer-Brand Relationships (CBRs), the likes of which both parties might have with other people! Interestingly, Brand Love is related to the consumer’s emotional attachment to the brand, which is characterised by a strong positive emotional experience related to the brand, leading to the brand dominating the cognition of the consumer, causing them to interact more with the brand, and reinforcing the CBR (Nawaz et al., 2020). Such relationships appear to be an essential component in the success of a brand and appear to be closely linked to brand…

Valentine’s Day Special: Our Love of Brands & Brand Love

Best Customer Satisfaction Survey Companies

Top Tips to Finding the Best Customer Satisfaction Survey Companies: Here are some of the key takeaways on how to find the best customer satisfaction survey companies. Start with Clear Objectives Self-Serve:Before jumping into a survey template, ask: What business question am I trying to answer? Is it to track satisfaction over time, identify service pain points, or compare branches? When you know your objectives, you’re in a better position to find the best customer satisfaction survey companies for your needs. Before you log into any platform, write down three clear questions your survey must answer. For example: ➡️ Tip: Write your goal as one sentence — if you can’t, you’re not ready to launch. Many DIY users skip this step, leading to scattershot questions and confusing results. Full-Service:Full service offers a better solution when it comes to expertise, maximising response rates and gleaning the best insights, but does come with a price. When briefing agencies, be explicit about what decisions the survey should inform. Ask: ➡️ Ask: “How will this survey connect to our business KPIs or service improvements?” Focus on Questionnaire Design, Not Just Length Self-Serve:It’s easy to add too many questions. Keep it short (under 10 minutes) and ensure every question has a purpose. ➡️ Tip: Test your…

Top Tips to Finding the Best Customer Satisfaction Survey Companies

Tenant Satisfaction Measures - Social Housing

Understanding Tenant Satisfaction Measures – and how to turn them into insight Written by Vision One Research If you work in social housing, you’ll know how much the world has shifted in the past few years. The introduction of Tenant Satisfaction Measures (TSMs) by the Regulator of Social Housing (RSH) is one of the biggest changes yet — designed to make sure tenants’ voices are genuinely heard, and that landlords can be held to account for the services they provide. But while the new framework might sound like another layer of regulation, it’s also an incredible opportunity. Done well, TSMs can help you understand what really matters to tenants, show where you’re doing well, and highlight where you can improve. In other words, they can become a tool for building stronger relationships, not just ticking boxes. What the TSMs actually cover There are 22 measures in total, covering five main themes. Twelve of these are based on tenant perception – gathered through surveys – while the other ten come from your internal management information. Questions include things like: The results will help the regulator and tenants compare performance between landlords, but also give you invaluable feedback about how people really feel about your organisation. The Regulator…

A Guide to Tenant Satisfaction Measures (TSMs)