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Market Research Society (MRS)

Market Research Society

Tony Lewis (FCIM, MMRS) avatar
Tony Lewis (FCIM, MMRS)

The UK Market Research Society

A logo featuring the initials "MRS" surrounded by a circular pattern, representing the Market Research Society.

Vision One is an MRS Company Partners

About the Market Research Society (MRS)

The UK Market Research Society (MRS) is one of the world’s leading research associations. The MRS has its headquarters in London and is dedicated to supporting, promoting and enriching the research and business world.

Overall, the MRS have some of the best market research companies across more than 60 countries, making it one of the world’s largest research associations, serving research and marketing professionals involved in the provision and use of market, social and opinion research, along with business intelligence, analysis and insight consultancy.

Vision One is an accredited member of the MRS and MRS Company Partners and is also accredited with the MRS/AQR Recruiter Accreditation scheme. The MRS can be contacted at 15 Northburgh Street, London, EC1V 0JR (Tel. 0207 490 4911).

What is the role of the MRS?

The Market Research Society is dedicated to helping its Company Partners innovate, generate sharp intelligence, and provide insightful advice and rigorous data. This is achieved by offering training, developing industry standards & communicating good practice, as well as promoting the value and use of research to businesses worldwide.

How does being an accredited MRS Company Partner benefit clients?

Being a Market Research Society Company Partner provides clients with confidence that every project adheres to the highest standards of quality, ethics, and professional integrity.

It reflects a commitment to rigorous methodologies, transparent processes, and strict data protection practices aligned with industry regulations. Clients benefit from reliable, unbiased insights generated through best-practice research frameworks, reducing risk and strengthening decision-making.

This accreditation also signals ongoing professional development, accountability, and adherence to a recognised code of conduct, ensuring that all work is conducted responsibly and credibly, with a focus on delivering meaningful, actionable outcomes that drive business success.

A full list of MRS company partners can be found on the MRS website in their A-Z listing, but here are some notable research companies and brands committed to the highest research standards:

Research agencies that are MRS company partners

Client-side brands that are MRS company partners:

Latest Vision One news and articles

Calculating NPS Formula

Demonstrating continued excellence in market and social market research We are pleased to announce that Vision One has again been successfully re-accredited to ISO 20252, which is the international quality standard that is adhered to by market, opinion, and social research. This is more than a badge of honour for our clients. It is an independent verification that every aspect of our research, right from design through to analysis and reporting, is of the highest standard in the world. The re-accreditation was the culmination of our thorough independent audit of our research methodologies, project management, and quality control processes, all designed to re-emphasize the fact that, day in, day out, our clients see our research as robust, consistent, and durable enough to withstand close examination. Nevertheless, quality also represents merely one aspect of the whole picture. GBC Means More Good News But quality is one part of the whole picture. As well as ISO 20252, we are proud to be signed up to the Good Business Charter, which recognises our commitment to responsible, ethical and sustainable business practice. Together, these two accreditations reflect how we work – not just what we deliver. As Alex Brown, Director of Insights at Vision One, explains: Maintaining…

Vision One Successfully Re-Accredited to ISO 20252 Research Standard

Best of MRS events - Market Research Manchester

Catch the very best of MRS this summer in Manchester! Vision One is delighted to sponsor the MRS Best of Events and Awards on 17th July 2024 in Manchester Over the past 12 months, the Market Research Society has showcased some extraordinary research and convened brand and agency experts to address the biggest issues facing insight teams today. This July, Manchester will host Vision One and the MRS’s Best of Events and Awards. We’ll bring together regional insight leaders to discuss how to address these transformative changes facing our sector. And we’ll celebrate some of the most highly regarded research being delivered by insight teams with a northern focus. The MRS has collated a selection of our favourite sessions from recent events and awards, so insight professionals in the North don’t miss out on this year’s highlights. Join client-side and agency regional insight leaders as they share their fascinating research journeys to improving consumer understanding, engagement and experience. Find out how to pack a punch with your insights by maximising the delivery, reach and impact of research with key audiences. What to Expect at the Best of MRS Events and Awards Key contributions from, Co-op * Google * L’Oreal * BBC * Whitbread *…

Catch the Best MRS Events and Awards (Manchester 2024)

Vision One team

Vision One is delighted to announce the new appointment of Anabella Cassinelli as Senior Market Research Executive.

Anabella Cassinelli joins Vision One