Knowing your customers is arguably the most important step you can make as a marketer. We help you go further to help you optimise your marketing strategies.
First, select your area of interest on the left from the following. 1. Understanding your customer, 2 Product & innovation, 3. Brand research, 4. Tracking studies.
B2B research requires specialist knowledge and skills to deliver the best insights. With millions of experts ready to provide feedback across the globe we ready and waiting.
B2B research requires specialist knowledge and skills to deliver the best insights. With millions of experts ready to provide feedback across the globe we ready and waiting.
With our own network of Global and International research partners we are geared up to tackle your international research requirements with ease. Talk to our experts today.
Please select from one of the following on the left. 1. About Vision One (Why us, the team), 2. Latest news and articles, 3. Take part in research (The Lounge).
We hope you find our resources useful. With all our latest news, white-papers, glossaries we have a wealth of information. Can’t find what you’re looking for? Talk to our experts today!
The UK Market Research Society (MRS) is one of the world’s leading research associations. The MRS has its headquarters in London and is dedicated to the support, promotion and enrichment of the research and business world.
Overall, the MRS have some of the best market research companiesacross more than 60 countries, making it one of the world’s largest research associations, serving research and marketing professionals involved in the provision and use of market, social and opinion research, along with business intelligence, analysis and insight consultancy.
The role of the Market Research Society is dedicated to helping its Company Partners innovate, create sharp intelligence, and provide insightful advice and rigorous data. This is achieved by offering training, developing industry standards & communicating good practice, as well as promoting the value and use of research to businesses worldwide.
Vision One is an accredited member of the MRS and MRS Company Partners and is also accredited with the MRS/AQR Recruiter Accreditation scheme. The MRS can be contacted at 15 Northburgh Street, London, EC1V 0JR (Tel. 0207 490 4911).
Latest News
Keep up to date with the latest news from Vision One.
Brand Reputation Tracking and Measurement Explained
Brand reputation is the public’s perception of a brand, shaped by customer experiences, trust, values, and communication. For marketers, it’s a vital asset that drives loyalty and competitive advantage. Actively measuring and tracking brand reputation identifies risks, strengthens credibility, and ensure long-term growth
The Z test is a statistical method used in research to check if differences between groups or results are real or just due to chance. By comparing data to an expected average, it helps businesses confirm whether findings are meaningful, giving confidence in decisions based on survey results.