October 10, 2022
Human beings are very visual, and as 90% of the information that comes to the brain is visual, brands will need to tap into that “optic nerve”…
According to Google Trends, there were exactly 62 million search results for the term infographic as of April 2015. And it is no wonder! – Infographics are 30 times more likely to be read than plain and boring text articles.
Data, design, stories and shareability. Infographics are a really good way for brands to prove through leadership and insight that is supported by data. They also have the chance to be repurposed in a number of ways by being broken into smaller chunks that can live across multiple platforms and channels. The process of an infographic starts with the inspiration and the creation, then it is published, shared, repurposed and analysed.
The most common types of infographic:
Vision One has highly visual management reports, and infographics play an important part in this. If you are looking to create your infographics and don’t have the greatest digital artistic skills, then there are a couple of sites available to you to help you. Visit Piktochart or Canva to browse and create beautiful infographics without too much effort.
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Heuristics are mental shortcuts used to simplify decision-making. Common types include availability, representativeness, anchoring, and affect heuristics. They help speed up judgments but can lead to cognitive biases. Heuristics are essential in everyday thinking, user experience design, and behavioral research, highlighting how humans process information under uncertainty or limited time.
Data science is the practice of extracting meaningful insights from large and complex datasets using statistical analysis, programming, and machine learning. In market research, it helps identify patterns, predict behaviours, and support data-driven decision-making across customer segmentation, trend analysis, pricing strategies, and campaign optimisation.
