LARIA – Local Area Research & Intelligence Association

We are proud that we have become a part of Laria (Local Area Research & Intelligence Association) and the Social Services Research Group.

Laria - Local Area Research and Intelligence Association members.

Who is Laria?

Founded in 1974, the Local Area Research & Intelligence Association is a UK-based membership body largely including volunteers working in the public sector. They represent more than 1,000 people and around 100 organisations. In particular, the aim is to improve lives and local areas through the use of research, intelligence and policy. LARIA’s work is made possible by the support of partners and sponsors.

We have several members of staff who are members of the association. Our directors Tony Lewis and Alex Brown are also members. Click here for more information on our Social and Public Sector research.

Finally, to find out more about Laria, here is the local government association website with details about research partners https://laria.org.uk/.

Latest News

Keep up to date with the latest news from Vision One.

Heurisitics

Heuristics are mental shortcuts used to simplify decision-making. Common types include availability, representativeness, anchoring, and affect heuristics. They help speed up judgments but can lead to cognitive biases. Heuristics are essential in everyday thinking, user experience design, and behavioral research, highlighting how humans process information under uncertainty or limited time.

READ MORE
Data Science

Data science is the practice of extracting meaningful insights from large and complex datasets using statistical analysis, programming, and machine learning. In market research, it helps identify patterns, predict behaviours, and support data-driven decision-making across customer segmentation, trend analysis, pricing strategies, and campaign optimisation.

READ MORE