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Competitor Analysis Research Vision One

Competitor Analysis

Competitor Analysis Explained

Competitor analysis has several important roles

  1. Generate an understanding of your competitor’s past, present and, most importantly, their future.
  2. Help you manage and understand the competitive advantages/disadvantages each competitor offers.
  3. Provide you with the basis to develop strategies to achieve a competitive advantage in future.
  4. Help forecast how competitors might respond to new products or pricing strategies.

Before starting your competitor analysis conducted it is important to get a list of your competitors and also a list of features you want to measure, track and analyse. Vision One offers free competitor analysis as part of our brand awareness, brand tracking projects.

By identifying the strengths and weaknesses of your competitors, you will be able to improve your marketing plans. It will also help you find ways to differentiate yourselves and find commercial advantages (where they exist).

Once you have completed your analysis, you then need to consider a SWOT analysis. A SWOT will help you decide which marketing strategy you should use to get the best results for your business.

Social and public sector research news

How luxury brands warp markets

Why luxury brands influence markets and shape consumer behaviour worldwide Luxury brands don’t follow market rules; they rewrite them. By profiling and targeting high-value, elite niches, luxury brands create demand at the top of the pyramid. But what starts as exclusive often cascades downward, reshaping expectations for the entire category. This isn’t just about selling expensive products. It’s about influencing how consumers perceive value, quality, and status -whether they’re buying a £5 coffee or a £5,000 handbag. And it all starts with better customer profiling. How Elite Targeting Distorts the Market When luxury brands profile their audiences, they aren’t looking for broad appeal—they’re laser-focused on those who can afford to pay more, want to differentiate themselves, and have cultural influence. By targeting these groups first, they: Shift the competitive landscape, forcing mass brands to premiumise or risk irrelevance The Cascade Effect Here’s how the dynamic works: Example: Lululemon wasn’t always mainstream. It started by targeting affluent fitness communities with premium-priced athleisure. Now, the idea of paying £100+ for leggings has trickled into the mass market, reshaping how consumers perceive value in sportswear. The Research Behind Luxury Strategy Luxury brands don’t just guess who their elite audiences are—they profile them with precision. And they do it…

How Luxury Brands Warp Markets with Customer Profiling

Customer Satisfaction Video Vision One

Customer Satisfaction Video – Vision One UK Research Agency This introductory customer satisfaction video shares some of the thoughts and processes surrounding customer satisfaction surveys and customer service evaluation. Click on the following link for more information on Customer satisfaction surveys or check out our B2B Research and Consumer Research services Transcript of the Customer Satisfaction Video: Every business knows the importance of listening to its customer insight and satisfying its customers; recent studies have shown that it takes 12 positive experiences to make up for one negative experience. According to the white house office of Consumer Affairs, bad news hits twice as many ears as praise for a good experience. And loyal customers tend to be worth as much as 10 times their first purchase. Losing customers means you must retain new ones, which costs far more than retaining an existing one. So that is why successful businesses need a strategy and process to track and monitor customer satisfaction, especially in today’s climate. We constantly innovate our customer satisfaction surveys, and offer analysis models such as net promoter score, key driver analysis and Apostle model. We can also offer online reporting in a timely manner, which can be customised to your precise needs. Not only…

Customer Satisfaction Video – Vision One UK Research Agency

Customer Service

Why Great Customer Service Matters More Than Ever Recent data highlights that UK customer satisfaction (as measured by the UK Customer Satisfaction Index, UKCSI) has reached 77.3 in July 2025, marking a 1.5‑point increase from July 2024 and the highest level since early 2023. This signals a slowly improving landscape—yet challenges remain. In January 2025, service failures still cost UK organisations a staggering £7.3 billion per month, and just 21% of customers reported increasing their spend due to excellent service, according to the Institute of Customer Service. The Business Case for Great Service UK-Specific Snapshot: Who’s Getting It Right—and Where We’re Falling Short AI isn’t the silver bullet: While AI chatbots offer efficiency, 42% of Brits admit to being ruder to AI than human agents, and 57% have abandoned purchases due to poor support. Top performers: John Lewis (recently overtaking M&S), Nationwide, and Timpson recently topped the UKCSI charts according to theInstitute of Customer Service. Twenty-six percent of customers now say positive personal treatment improves their satisfactionInstitute of Customer Service. Lingering frustrations: A Guardian investigation reports that UK adults spend between 28 and 41 minutes per week wrestling with inefficient service systems—particularly across energy, broadband, NHS, and council servicesThe Guardian. In the telecom sector, providers like TalkTalk, Virgin Media, BT, and EE top the complaint charts, while smaller players such…

Why Customer Service Matters More Than Ever